‘We used to mainly supply women from industries such as Horticulture, Parks and Gardens and Plant Nurseries but now we supply Nurses, Doctors, Midwives, Dog Walkers, Construction workers, Miners, Farmers, Cleaners and Manufacturers – you name it – any industry that requires heavy, physical work Green Hip provides fit for purpose workwear.’ Says Olivia Thwaites, owner and founder of Green Hip Workwear for Women.
Green Hip is a local brand to Geelong, Victoria and with 17 stockists around Australia and a thriving online store, Green Hip is fast becoming the go-to brand for women working in all trades and service industries.
Due to their innovative cotton/stretch fabric, their garments fit all female body shapes and allow easy movement while working. Consequently, Green Hip helps women feel empowered and comfortable while working on the tools and additionally help staff retention.
Due to their innovative cotton/stretch fabric, their garments fit all female body shapes and allow easy movement while working. Consequently, Green Hip helps women feel empowered and comfortable while working on the tools and additionally help staff retention.
‘Women feel supported when their managers offer them better workwear options and for years, women have had to wear men’s workwear and compromised on comfort and style due to ill fitting workwear. My workwear has predominantly been worn by women working in the Parks and Gardens industries but now other industries are realising they too can work in comfort’. Says Olivia Thwaites.
Many business’s are focusing on gender equality and bridging the gender gap and what a better way to show support for female staff by supplying a range of comfortable, stylish and durable workwear like Green Hip.
‘Now that we are branching out to so many different industries we are looking to grow our stockists around Australia to help with our brand awareness and gain a greater reach of customers.’ Says Olivia. ‘Often women who have been supplied Green Hip workwear by their boss purchase some gear for themselves to wear on weekends they’re that comfy! I’m just so thrilled I can make so many people feel great while at work.’