Supporting Women in Agriculture

Coming off the high of being 1 and 5 small business to win CGU Insurance and Nova’s Kickstarter Grant Green Hip Workwear for Women is at it again supporting women working within horticulture and farming sector. Green Hip is excited to announce the workwear brand will be showing at the multi-award winning Agfrest Field Days Thursday May 2nd to 4th.

Supporting women in the farming and agricultural industry has been the driving force behind the brand owner and creator, Liv Thwaites’s, passion and commitment to provide comfortable, safe and stylish workwear specifically design for women

The popular women’s workwear brand will be exhibiting in the retail stands of the Agfest; an exciting field day that has been operating for 37 years. As a Tasmanian success story, the event injects millions of dollars into its local economy and is recognised throughout Australia as one of the top field days in the nation. Agfest is organised and managed by the non-profit organisation Rural Youth Tasmania whose members are aged between 15 to 30 years. In fact, the Agfest committee is a volunteer based one with 60 Rural Youth members assisting.

 

The event offers a little something for everyone with activities ranging from heritage displays to craft pavilions while celebrating all that Tasmania has to offer including milk, produce and wine tasting pavilions.

‘We have been hoping to attend Agfest for two years now and are thrilled to finally be getting involved with this incredible event. Not only does Agfest promote agriculture within Tasmania but the event is nationally known for its support to the industry and promotion to the younger generation and we are proud to be involved this year.’

Based in Geelong, Liv Thwaites - the mastermind of Green Hip, is a qualified horticulturist, entrepreneur and business owner who grew up in the Otway ranges on a family farm and values the work our farmers do for us on a daily basis. As a company Green Hip tries to support our farmers whenever possible; whether it’s arranging community tree planting events or donating workwear to farmers in need, the Green Hip team is here for our hard working Australian farmers.

‘From the beginning of Green Hip, I created a pledge that we hold dear to this day; for every garment we sell Green Hip plants a native tree, shrub or grass. This restoration project is our way of giving back to our communities and supporting local farmers.’

For decades, women have had no other option but to wear uncomfortable, ill-fitting workwear, but now with the help from Green Hip there’s an alternative for women working in the field.  After years of product development and learning the ropes of the rag trade, Liv launched Green Hip in 2010. Since launching the business has grown to supply 30 stockists, thousands online orders and supply multiple councils and government agencies around Australia.

Liv has been able to achieve a great fit and style largely due to the unique cotton/stretch drill fabric she has chosen to work with as well as her personal experience with workwear that simply would not fit.

‘After working as a professional horticulturist, I created Green Hip out of sheer frustration in having to wear ill-fitting mens workwear. Many of Green Hip’s customers have had to face this situation and it’s a common story how deflated and sad women feel when allocated workwear that simply wasn’t made for their gender. ‘

Liv, with her Sales Manager and team of volunteers will have changing rooms, which are projected to be running hot for the majority of the event. They will also be preparing for the show and re-locating all of their stock to Launceston so the shop will be fully stocked.

‘It’s a big affair but we’re so excited to be coming to Tasmania! For years our customers have been raving about this event and my sales team have been dreaming about a time we could attend. Agfest is such a prestigious show and well regarded within the agricultural and farming industry and I’m thrilled to be able to show my gear this year’

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